WE ARETHE MARKET

SWAY Before You Spend™

THE FIRST LIVING MARKETPLACE WHERE COLLECTIVE CONSUMER SPENDING BECOMES VISIBLE IN NEAR REAL TIME

Open SWAYM Wallet

Enter

$148.5MRedirected

184,392Consumers

22,491Businesses

5,821Corporate Friends

Scroll down

Consumers discoveringMerchants connectingRewards earnedImpact createdInvestments made Consumers discoveringMerchants connectingRewards earnedImpact createdInvestments made

Black → Black ▲ $42.5MBlack → Friends ▲ $61.4MAllies → Black ▲ $20.4MCommunity Impact ▲ 12.1%Investing ▲ 9.2% Black → Black ▲ $42.5MBlack → Friends ▲ $61.4MAllies → Black ▲ $20.4MCommunity Impact ▲ 12.1%Investing ▲ 9.2%

SWAYRoot · Living Economic Tree

The simulator shows how one recorded dollar can grow into visible demand, supported businesses, jobs, ownership, and community wealth.

Click here to see what your dollar builds

SWAYM WALLET ACTIVE

Our Money United Card

ALERTS ON DAILY + CAMPAIGN

It's not a payment card. It's how the market sees you.

Friend nearby

Three community-friendly businesses are within 2 miles.

Campaign alert

You are near a business currently listed in a boycott campaign. Tap to see alternatives.

LIVE CAMPAIGN

Support Community Friends

$42KCOLLECTIVE SPEND

318PEOPLE ACTING

SWAYROOT

See what our money builds

24BUSINESSES REACHED

17JOBS SUPPORTED

We Are The Market

The Marketplace
Comes Alive

The simulator shows the path from one recorded dollar to visible demand, supported businesses, jobs, ownership, and community wealth — so you can see what your money builds.

Click here to see what your dollar builds Search + Ask SWAYMFind aligned places to spend in seconds. Spend + Sway ItBuy solo or with a group, then log it. CheerHelp grow businesses and ideas — or test your own. Share + InvitePost the win and bring others in. News + AlertsCampaigns and where the market is moving now. Watch the TickerSee the market move in real time.

For consumers

Your everyday spending becomes everyday influence. Alone you're a customer. Together we're leverage — and you can see it happen.

For merchants

Aligned demand finds you here. Members search on purpose, log what they spent, and the marketplace sees it. No ads. No noise.

How SWAYM works

How SWAYM Works

Search. Sway. Watch. Share.

A simple flow that turns everyday spending into measurable community movement.

OMU
CARD

Tap your Our Money United (OMU) card to activate automated tracking.

Takes about 60 seconds. Already a member? Sign in to activate. No card yet? Log spend manually from your wallet — always free.

Search

Find a business, cause, or campaign that matches your values.

Sway

Redirect your spend or join a campaign with one tap.

Watch

See your dollar move the Black Wall Street Ticker in near real time.

Post the win, invite a friend, and grow the movement.

SWAYM