Find
Search friend merchants, offers, groups, campaigns, or better alternatives.
Live community-spending pressure indicators.
Direct your money with purpose.
Find where to SWAY. Redirect when it matters. Track your impact in real time.
When people SWAY together, everyday spending becomes organized market power.
Same money. Different direction. Bigger impact
Use your existing card. Tracking starts after registration. Tap the card to register or use Our Money United →
Register / Use My Money UnitedDaily spending and redirecting both happen when you SWAY.
The SWAYM economy takes time to build with consumers, merchants, groups, and campaign partners. When a verified match is not available yet, Our Change United keeps every purchase connected to the mission through Savings from Change.
This is the visual pulse of the SWAYM economy: searches, receipts, referrals, redirects, Activity actions, group joins, and secure spending updates flowing into one movement system.
Corporate Friendship is measured through real economic participation, not statements.
Tracks corporate alignment through spending, hiring, investment, giving, supplier support, offers, response, and long-term reciprocity.
SWAYM connects every action into one system. Spending, redirects, sharing, referrals, groups, and corporate response all feed a single visible marketplace.
, see where people are moving, align your spending, and watch the results build across the ticker and your dashboard.
Search friend merchants, offers, groups, campaigns, or better alternatives.
Log daily spend so your score, points, dashboard, and marketplace proof update.
Use Move Together when a watchlist calls for moving dollars somewhere better.
Invite, refer, share, promote merchants, give, invest, and join spending groups.
Impact Central turns wallet actions into movement. Sharing, referrals, merchant promotion, group activity, and campaign amplification all add visible momentum to the live marketplace.
SWAYM keeps the flow simple: find where to SWAY, make the move, and watch the market respond.
The operating system powering Today’s Move, Move Together, tracked impacting, points, score, referrals, giving, investing, privacy, and personal dashboard.
A discovery experience for businesses, creators, events, groups, rewards, and places to support.
Track companies, issues, lanes, and campaigns with plain-language guidance and status updates.
Join by city, cause, faith, campus, union, culture, or interest and move together.
Campaign updates, business spotlights, corporate response, local wins, and weekly where-to-spend guidance.
The first flagship ticker showing visible spending movement, redirects, business support, group activity, Corporate Friends, and campaign progress.
Scores Corporate Friends demonstrating measurable reciprocity through spending, giving, hiring, investment, and response.
Support aligned causes, community projects, founders, and long-term ownership opportunities.
Search for the business, category, or cause you want to support. When you join, every search, redirect, and recorded spend keeps moving the mission — even when you shop outside the network.
Join the Our Change United shirt waitlist and we will email you when the first release is ready.
SWAYM layers clean movement language over the BD-powered search, tags, groups, redirect tool, manual reporting, Activity actions, and near real-time ticker already being built.
Find businesses by values, lane, location, campaign relevance, and group alignment.
Report purchases, upload receipts, select online or in-store, and update personal impact instantly.
Select a campaign, compare alternatives, and move dollars toward better matches when alignment breaks.
Don’t move alone. SWAYM with others. Join an existing Conscious Spending Group inside the member system and move with people organized by interest, cause, culture, city, campus, faith, lane, and campaign.
Vote with your wallet. Vote at the ballot. SWAYM will later connect spending, issues, elected officials, candidates, and civic action through ZIP-code-based discovery without crowding the launch experience.
Track spending, earn activity points, find friend merchants, join conscious spending groups, read market updates, use Today’s Move or Move Together, redirect dollars toward businesses that better match your values, and watch the live marketplace move.
A simple live scoreboard for conscious spending: Black consumers supporting Black businesses, corporate friends, ally businesses, and allies spending back into Black-owned businesses.
No standing directory — results surface only when you search. Try a campaign name, a city, or a category like coffee or beauty.
+$84,331 moved today
+$112,003 moved today
+$42,229 moved today
+$58,114 moved today
Consumers instantly see which companies are acting like friends and which ones need pressure, proof, or redirection.
The ticker turns spending into public power. It feels like checking the market, but the market is us.
Search aligned businesses, offers, campaigns, and places where your spending can carry weight. Start typing for a quick preview, then open full results when ready.
Every merchant action can update personal impact, marketplace movement, group participation, Corporate Friends reporting, and the public ticker.
Campaign signals show where spending can move differently. Daily spending and redirecting both happen when you SWAY.
Choose a watchlist item to see why to redirect, where to redirect, and what alternative to support.

Under your Daily Movement Engine, use Daily Mode for everyday spend and Campaign Mode when a redirect is active.
Daily spend recorded — your movement is live.
Don’t move alone. SWAYM with others. Groups turn individual spending into coordinated market movement by interest, cause, culture, city, campus, faith, lane, and campaign.
Track spending, earn activity points, find friend merchants, join conscious spending groups, read market updates, use Today’s Move or Move Together, redirect dollars toward businesses that better match your values, and watch the live marketplace move.
Campaign Groups are the organizing layer inside the member system. Join a group, choose a campaign lane, track spending with proof, invite others, and help your group totals feed the Black Wall Street Ticker.
Groups can organize by city, lane, faith, campus, culture, cause, merchant type, or campaign. SWAYM gives people a simple path to search, redirect, track, share, and move together.
Move everyday purchases toward aligned local businesses as the network grows city by city.
Support aligned beauty, health, wellness, and care businesses while building lane proof.
Redirect recurring household spending toward better options and track the impact over time.
Organize values-based spending with churches, ministries, and stewardship communities.
Give students and Gen Z a way to SWAY together through campus action lanes.
Coordinate redirect actions, watchlists, referrals, and proof-based campaign movement.
Activate Our Change United so Savings from Change keeps every purchase connected to the mission while consumers and merchants complete the SWAYM ecosystem.
BD handles account access and registration for SWAYRs and participating members.