MARKET
Allies Black $20,434,222 Redirected Today Pressure Index 72.4 Friendship Score 81 Non-Aligned Spend -12.6% Allies Black $20,434,222 Redirected Today Pressure Index 72.4 Friendship Score 81 Non-Aligned Spend -12.6%
CAMPAIGNS
Black Weekend $8,552,117 moved Black Beauty Initiative $1.2M Atlanta Boycott -$84K aligned Buy-Black Friday $3.4M pledged Black Weekend $8,552,117 moved Black Beauty Initiative $1.2M Atlanta Boycott -$84K aligned Buy-Black Friday $3.4M pledged
SWAYM LivePowered by Voter Wallet OS • Black Wall Street Ticker
$2.3MMoving
170KPledged
$482KRedirected
SWAYM — Move Money. Move Markets.
Live Conscious Spending Marketplace

EVERY DOLLAR HAS SWAY.
Every time.
Everywhere.

SWAYM — Where Money Moves Markets

Direct your money with purpose.
Find where to SWAY. Redirect when it matters. Track your impact in real time.

When people SWAY together, everyday spending becomes organized market power.

Same money. Different direction. Bigger impact

Powered by Voter Wallet OS
🔒 Bank-level security • Privacy-first • aggregate impact reporting
NOT CONNECTEDOMU • Voter Wallet Card
Our Change United
Your Money Has Sway

Use your existing card. Tracking starts after registration. Tap the card to register or use Our Money United →

Register / Use My Money United
Your Market Impact ScoreYour live position in the movement. Every search, spend, redirect, referral, group join, and campaign action moves your position and updates the live marketplace.
LIVE
YOUR POSITION
72 +12
Your marketplace position is moving this week
$184Capital Deployed
368Influence Activity
LIVE: $2.3M moved this week • Marketplace +18% • 1,240 participants active • Redirects available • Watchlist updated •
41Market Reach
3Groups Moving With You
246Redirect Power
+18%marketplace activity

Daily spending and redirecting both happen when you SWAY.

Our Change United

SWAYRs are the engine while the SWAYM economy grows city by city.

The SWAYM economy takes time to build with consumers, merchants, groups, and campaign partners. When a verified match is not available yet, Our Change United keeps every purchase connected to the mission through Savings from Change.

Live Movement Layer

Watch money, members, groups, and campaigns move together.

This is the visual pulse of the SWAYM economy: searches, receipts, referrals, redirects, Activity actions, group joins, and secure spending updates flowing into one movement system.

$2.3Mnear real-time movement
10city-by-city build path
1,240actions feeding the ticker
$2.3Mtracked this week
$482Kredirected impacting
170Kpledged members
12Kbusinesses in the ecosystem
+18%marketplace activity growth
Corporate Friends + Friendship Index™

Friendship is proven over time.

Corporate Friendship is measured through real economic participation, not statements.

85 INDEX

Friendship Index™

Tracks corporate alignment through spending, hiring, investment, giving, supplier support, offers, response, and long-term reciprocity.

Market Loop

This is where individual action becomes collective movement.

SWAYM connects every action into one system. Spending, redirects, sharing, referrals, groups, and corporate response all feed a single visible marketplace.

1
Spend recordedUpdates tracked impact, merchants supported, points earned, and personal score.
Spend
2
Redirect loggedUpdates redirected dollars, campaign momentum, watchlist activity, and alternatives supported.
SWAY
3
Refer and joinUpdates reach, Activity activity, member growth, group activity, and marketplace volume.
Activity
4
Corporate responseUpdates Corporate Friends visibility, Friendship Index™, ticker proof, and ecosystem reporting.
Index
How to Use SWAYM

See the move. Make the move. Watch the market respond.

, see where people are moving, align your spending, and watch the results build across the ticker and your dashboard.

01

Find

Search friend merchants, offers, groups, campaigns, or better alternatives.

02

Record

Log daily spend so your score, points, dashboard, and marketplace proof update.

03

SWAY

Use Move Together when a watchlist calls for moving dollars somewhere better.

04

Grow

Invite, refer, share, promote merchants, give, invest, and join spending groups.

Impact Central

Social Hub powered by Activity.

Impact Central turns wallet actions into movement. Sharing, referrals, merchant promotion, group activity, and campaign amplification all add visible momentum to the live marketplace.

Daily RecordBase Activity points+8
Campaign RedirectHigher action points+24
Share CampaignSocial Hub action+10
Refer MerchantGrowth loop+18
The SWAYM System

One connected engine for market movement.

SWAYM keeps the flow simple: find where to SWAY, make the move, and watch the market respond.

Voter Wallet OS

The operating system powering Today’s Move, Move Together, tracked impacting, points, score, referrals, giving, investing, privacy, and personal dashboard.

Find Friend Merchants

A discovery experience for businesses, creators, events, groups, rewards, and places to support.

Watchlists

Track companies, issues, lanes, and campaigns with plain-language guidance and status updates.

Spending Groups

Join by city, cause, faith, campus, union, culture, or interest and move together.

OMU News

Campaign updates, business spotlights, corporate response, local wins, and weekly where-to-spend guidance.

Black Wall Street Ticker

The first flagship ticker showing visible spending movement, redirects, business support, group activity, Corporate Friends, and campaign progress.

Friendship Index™

Scores Corporate Friends demonstrating measurable reciprocity through spending, giving, hiring, investment, and response.

Give + Invest

Support aligned causes, community projects, founders, and long-term ownership opportunities.

Our Change United

Change United shirts now have a waitlist.

Search for the business, category, or cause you want to support. When you join, every search, redirect, and recorded spend keeps moving the mission — even when you shop outside the network.

Wear the movement while we build the rails.

Join the Our Change United shirt waitlist and we will email you when the first release is ready.

SWAYM Logic

Search. Track. Redirect. Report. Move.

SWAYM layers clean movement language over the BD-powered search, tags, groups, redirect tool, manual reporting, Activity actions, and near real-time ticker already being built.

Tagged Search

Find businesses by values, lane, location, campaign relevance, and group alignment.

Best SWAYM MatchIn Network
Track Your Spending

Report purchases, upload receipts, select online or in-store, and update personal impact instantly.

Receipt UploadInstant Manual Update
Redirect with Purpose

Select a campaign, compare alternatives, and move dollars toward better matches when alignment breaks.

Campaign MatchOutside Network Option
Conscious Spending Groups

Don’t move alone. SWAYM with others.

Don’t move alone. SWAYM with others. Join an existing Conscious Spending Group inside the member system and move with people organized by interest, cause, culture, city, campus, faith, lane, and campaign.

Buycott BuildersRedirect dollars toward aligned businesses.
Faith + FinanceValues-based spending and stewardship.
Campus Wallet WarriorsStudent and Gen Z spending action.
Beauty + Wellness IndexSupport aligned beauty and wellness businesses.
Future Layer

Dual Voting

Vote with your wallet. Vote at the ballot. SWAYM will later connect spending, issues, elected officials, candidates, and civic action through ZIP-code-based discovery without crowding the launch experience.

The market doesn’t move until we do.

Track spending, earn activity points, find friend merchants, join conscious spending groups, read market updates, use Today’s Move or Move Together, redirect dollars toward businesses that better match your values, and watch the live marketplace move.

Live Black Wall Street Spending Ticker

See where the money is moving.

A simple live scoreboard for conscious spending: Black consumers supporting Black businesses, corporate friends, ally businesses, and allies spending back into Black-owned businesses.

Total Redirected Spending $148,582,445
184,392Consumers
428Campaigns
22,491Businesses
45Corporate Friends
Core

Black → Black

$42.5M

+$84,331 moved today

Reciprocity

Black → Friends

$61.4M

+$112,003 moved today

Values

Black → Allies

$24.1M

+$42,229 moved today

Return

Allies → Black

$20.4M

+$58,114 moved today

Market
Black → Black $42,582,441 Black → Corporate Friends $61,447,228 Black → Allies $24,118,554 Allies → Black $20,434,222 Redirected Today $1,245,221 Black → Black $42,582,441 Black → Corporate Friends $61,447,228
Campaigns
Target Redirect $12,882,114 moved Buy Black Weekend $8,552,117 moved Black Beauty Index $2,114,882 moved Atlanta 18,422 participants Chicago 12,551 participants Augusta 5,114 participants 428 active campaigns Target Redirect $12,882,114 moved
Cities
Atlanta +$145.22 redirected Houston +$412.19 redirected Augusta +$67.42 redirected Philadelphia +$244.18 redirected Baltimore +$188.91 redirected Detroit +$301.47 redirected Atlanta +$145.22 redirected

Corporate Friendship Index

Consumers instantly see which companies are acting like friends and which ones need pressure, proof, or redirection.

Costco
92.4
Apple
89.1
Delta
84.8
Target
34.6

Why consumers care

The ticker turns spending into public power. It feels like checking the market, but the market is us.

$7TPotential Market Power
184KConsumers Participating
428Campaigns Active
24/7Movement Visibility
Every dollar is a vote. Every vote builds power. Join • Spend • Track • Redirect
Find Where to SWAY

Discover where your spending creates real movement.

Search aligned businesses, offers, campaigns, and places where your spending can carry weight. Start typing for a quick preview, then open full results when ready.

Find Where to SWAY

Type a business, city, or category
{module_listing id="X"}

Live marketplace behavior

Every merchant action can update personal impact, marketplace movement, group participation, Corporate Friends reporting, and the public ticker.

1
SearchFind Friend Merchants by lane, city, campaign, or group.
Find
2
SelectChoose a business and send it into the wallet.
Act
3
SWAYRecord spend and update the ticker.
Proof
Watchlist

See where to SWAY when a campaign is active.

Campaign signals show where spending can move differently. Daily spending and redirecting both happen when you SWAY.

Campaign Watchlist

B
Big Box RetailerRedirect active • 3 alternatives near you
F
Fast Food ChainCompare • local food alternatives available
W
Beauty CategoryBuycott active • Beauty Index connected
No verified SWAYM match yet? Choose an outside-network provider if needed, then activate Our Change United so your purchase can still help move the mission.
Watchlist Active • Redirect Opportunity
>

Redirect Flow

Choose a watchlist item to see why to redirect, where to redirect, and what alternative to support.

A
ABC MarketHousehold essentials alternative • Best SWAYM Match
Accuracy matters. Only report purchases you actually made. False or misleading reports may be removed and can affect points, rewards, and campaign totals.
SWAYM S logo
SWAYM Wallet

Your Daily Movement Engine.

Under your Daily Movement Engine, use Daily Mode for everyday spend and Campaign Mode when a redirect is active.

SWAYM Wallet

Every dollar. Every day. Every time.
LIVE
Activity Score
72
+12 this week
$184Spend
$42Redirect
368Points
Daily Mode
Campaign Mode
Find & RecordDirectory · Search
SEARCH
Search opens the live directory, then come back to record your spend.

Daily spend recorded — your movement is live.

Daily spend recorded.
Buycott Action CenterCurated Watchlist
Redirect Tool Choose a campaign to see why and where to redirect.
Campaign redirect recorded.
GrowInvite + Refer
InviteBring others in
ReferSend customers
BuildGive + Invest
GiveSupport causes
InvestBack builders
Market Updates + Conscious Spending Groups

Keep users informed, organized, and active.

Don’t move alone. SWAYM with others. Groups turn individual spending into coordinated market movement by interest, cause, culture, city, campus, faith, lane, and campaign.

OMU News

Where to SWAYM this weekWeekly guidance based on campaigns, local businesses, and member activity.
Corporate Friendship updateBrands showing measurable reciprocity through spending, giving, hiring, and investment.
Marketplace spotlightGroups, merchants, events, and spending activity moving across the marketplace.

Conscious Spending Groups

Buycott BuildersRedirect dollars to aligned businesses
Local Daily SpendLocal support group
Faith + FinanceValues-based spending community
Campus Wallet WarriorsStudent and Gen Z action group
Beauty + Wellness IndexSupport aligned beauty and health businesses

and start with your Market Impact Score.

Track spending, earn activity points, find friend merchants, join conscious spending groups, read market updates, use Today’s Move or Move Together, redirect dollars toward businesses that better match your values, and watch the live marketplace move.

Campaign Groups

Don’t move alone. SWAYM with others.

Campaign Groups are the organizing layer inside the member system. Join a group, choose a campaign lane, track spending with proof, invite others, and help your group totals feed the Black Wall Street Ticker.

Group Action

Turn individual spending into organized market power.

Groups can organize by city, lane, faith, campus, culture, cause, merchant type, or campaign. SWAYM gives people a simple path to search, redirect, track, share, and move together.

How campaign groups work

1
Join the groupMembers join inside BD and their actions are tied to the group.
Join
2
Choose the campaignDropdowns guide members to the right lane, merchant, or outside-network option.
Pick
3
Track with proofReceipt upload, online/in-store selection, and accuracy language protect the totals.
Proof
4
Feed the tickerAggregate totals update group, campaign, dashboard, and ticker impact.
Move

Local Daily Spend

Move everyday purchases toward aligned local businesses as the network grows city by city.

Beauty + Wellness

Support aligned beauty, health, wellness, and care businesses while building lane proof.

Household Essentials

Redirect recurring household spending toward better options and track the impact over time.

Faith + Finance

Organize values-based spending with churches, ministries, and stewardship communities.

Campus Wallet Warriors

Give students and Gen Z a way to SWAY together through campus action lanes.

Corporate Accountability

Coordinate redirect actions, watchlists, referrals, and proof-based campaign movement.

Can’t find the right merchant yet?

Activate Our Change United so Savings from Change keeps every purchase connected to the mission while consumers and merchants complete the SWAYM ecosystem.

Join SWAY

Create or access your account.

BD handles account access and registration for SWAYRs and participating members.

{module_login}

{module_registration}
Action recordedScore, points, and ticker updated.
+$42 moved • market updated