ConsumersdiscoveringMerchantsconnectingRewardsearnedImpactcreatedInvestmentsmadeBlack → Black▲ $42.5MBlack → Friends▲ $61.4MAllies → Black▲ $20.4MCommunity Impact▲ 12.1%Investing▲ 9.2%ConsumersdiscoveringMerchantsconnectingRewardsearnedImpactcreatedInvestmentsmadeBlack → Black▲ $42.5MBlack → Friends▲ $61.4MAllies → Black▲ $20.4MCommunity Impact▲ 12.1%Investing▲ 9.2%ConsumersdiscoveringMerchantsconnectingRewardsearnedImpactcreatedInvestmentsmadeBlack → Black▲ $42.5MBlack → Friends▲ $61.4MAllies → Black▲ $20.4MCommunity Impact▲ 12.1%Investing▲ 9.2%
SWAYM

Find Friends

People and merchant-allies — one place.

Movements grow when people connect with each other and with the businesses they want to lift. Start with either.

Find people

Join groups. Meet members.

Browse community groups, follow members, and join the conversation already happening on the directory.

Browse groups

Find merchant allies

Search aligned merchants.

Discover Black-owned, local, women-led, and values-aligned merchants near you — then Sway it.

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Not sure where to start? Ask SWAYM.

"Black-owned coffee near me" or "Find groups on housing in Chicago" — SWAYM routes you to people and merchants in one answer.

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